ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Unlike Facebook and Google, Amazon captures every area of a purchase including search advertising, sale and fulfilment.

Report 92

Report Trends Retail Marketing 92

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? JPD: Ello doesn’t have advertising, but it is a business — and you have stated that you will charge for some features.

Privacy 69

Privacy Facebook Advertising Advertising 69

David PR Group

SEPTEMBER 11, 2014

With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems. Advertising suggests it’s a way to stay in touch when traveling in remote areas—like a group of hikers staying connected in an area without cell service. Let me know.

Trends 59

Trends Privacy Web Reputation 59

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”.

Communications 120

Communications Crisis Internal International 120

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Print and Digital Advertising. Project your style and protect your reputation. Managing your online reputation. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

APRIL 13, 2018

After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. It also raised an interesting question about his right to – well, privacy.) But the hearings were just the beginning of Facebook’s reputation rehabilitation.

Privacy 159

Privacy Facebook Construction Policies 159

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. In its advertising, Apple brags about the quality of its iPhone cameras, and Go Pro cameras document even the most harrowing situations in high definition brilliance. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot.

Reputation 40

Reputation Viral Privacy Retail 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . When is talking about ethics advertising? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Are unethical and repressive entities entitled to PR counsel. Be aware of your biases : . Blue Check. Pay Transparency.

Ethics 73

Ethics Sports Employee Privacy 73

Sword and the Script

JUNE 22, 2021

Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 108

Google Tools Analytics Blogging 108

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example.

Privacy 165

Privacy Retail Government Google 165

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Quora is a great platform to establish your reputation as an expert in your niche.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170