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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. Read how earned media is key to showcasing business impact and ROI.

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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. Owned media strategies are no exception.

Strategy 418
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How to Distribute Press Releases Like a Pro

Business Wire

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Just as important as email, social media, and advertising, is the press release.

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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

In the fiercely competitive landscape ÍŹof digital marketiÍŹng, businesses are increasingly turning to paid advertising as a ÍŹstrategic tool to amplify their reach, engage target audiences, and driÍŹve business growth. What is paid advertising? Advertisers bid for ad space, and the highesÍŹt bidder gains visibility.

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Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. The post Owned Media & The Growth PR Playbook appeared first on Onclusive.

Media 370
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323
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Why Human Analysis is Key to Powerful PR Measurement

Burrelles Fresh Ideas

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.