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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Reference: Redmond, J., and Trager, R.

Internal 208
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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Improve internal communications. That’s marketing !

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

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Public Relations vs Marketing

Doctor Spin

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. They will refer you to their marketing department and ask you to pay for an ad!

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What journalists need from PR pitches

Presspage

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Journalism faces enough challenges as it is – all you want is an engaging story for their audience.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164
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Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. Liaising with a Social Media Editor on ideas is a different route to coverage – since they can champion an idea internally and work with journalists to develop the content they need for social. Columnists. The freelance dance.

Media 54