Stephen Waddington

JUNE 25, 2020

Trust in media high, politicians low Trust in the media’s coverage of COVID-19 was relatively high in all countries, at a similar level to national governments and significantly higher than for individual politicians. Misinformation remains critical concern Global concerns about misinformation remain high.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Growth of independent journalism. “We government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 99

Survey Industry Leadership Study 99

Stephen Waddington

MARCH 15, 2021

Some of this is being imposed by governments, albeit slowly and with no cohesive global approach:- In the UK, the government will outline new powers for the media regulator Ofcom to police social media. The wider EU is considering legislating on terror videos and extremist content.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 20, 2022

This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Games are generally fun.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I have had a lot of exposure to the government side of public affairs. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. With more moving parts in campaigns, however, those infrastructures are accommodating for more data and new varieties of content (with video being a continuously growing trend). PR, marketing, sales and journalism.

Marketing 63

Marketing Technology Data System 63

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Impartiality is important to me, so I’ve chosen not to have advertising.

Communications 81

Communications How To Blogging Content Marketing 81