Sword and the Script

OCTOBER 13, 2018

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

Google 72

Google Privacy YouTube Data 72

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. It’s an assertion that’s grown louder with the rise of virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Home. More than 400 apps and sites track my data. They’ve continued long after I’ve bought a replacement but that’s another story.

Facebook 141

Facebook Privacy Web Data 141

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.

Report 122

Report Media Journalism Privacy 122

Waxing UnLyrical

AUGUST 22, 2012

Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. Google is much more like Apple, Facebook is more like Yahoo!). What do you think?

Privacy 79

Privacy Facebook Google Social Media 79

PRSay

AUGUST 17, 2023

Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

PR for Anyone

DECEMBER 8, 2022

A quick google search of “new laws in [your state] January 2023” will tell you what’s coming. That’s when the laws change.

Media 130

Media Pitching Privacy Video 130

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

5W PR

OCTOBER 11, 2019

Data privacy has become the main focus of many internet providers, and starting with Apple’s Safari browser, the cookie that tracks user behavior will soon no longer be able to be used for advertorial or targeting purposes. Does this spell death for the advertising industry? Hardly not. What will eliminate the need for retargeting?

Privacy 84

Privacy Marketing Consumer Analytics 84

Prohibition

FEBRUARY 2, 2023

Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. The IoS 14.5 Before the IoS 14.5 Setting up a pixel on your site.

Social Media 62

Social Media Media Advertising Advertising 62

Stephen Waddington

JANUARY 10, 2019

1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. 3 Facebook fatigue but Google strong The news industry is losing patience with Facebook and publishers are re-focusing attention elsewhere.

Report 98

Report Journalism Privacy Enterprise 98

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 2, 2018

Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. And, yes, nearly every product or service I search on Google will invariably surface as a display or text-based ad on random sites repeatedly for weeks to come. Google-owned YouTube, perhaps, but even that still gives me the heebie-jeebies. .”

Privacy 28

Privacy Google YouTube Advertising 28

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S.

Facebook 157

Facebook Reputation Mobile Privacy 157

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In order to generate revenue as a social network, you have to make content more appealing for advertisers. They always come back.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Adherence to privacy regulations.”. Giving voice.

Communications 122

Communications Crisis Internal International 122

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 109

Google Tools Analytics Blogging 109

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Career paths will evolve. These three solutions are just the start.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Prohibition

JANUARY 23, 2023

A simple google search will reveal trending audio that you and your brand could potentially use in its video. Your followers may also receive a notification to watch live, depending on their privacy settings. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries.

Pitching 333

Pitching Case Study Leadership Data 333

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Facebook 105

Facebook Advertising Advertising Writing 105

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

PRSay

MARCH 17, 2021

Everybody’s heard of Google and Facebook. They’re great boogeymen right now [when people] talk about privacy, data protection and competition. Their FAQs talk about [the proposed changes] intending to be about advertisements. Why is there so much focus on Big Tech related to 230?

Instagram 217

Instagram Facebook Government Nonprofit 217

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Quora results pop up all too often when you’re searching for the answer to a question on Google.

Marketing 120

Marketing Pinterest Mobile Social Media 120