Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Buzzstream

JUNE 5, 2024

I actually wrote a whole post about tying search volume to a digital PR survey-type campaign. Casper’s Couples Sleeping Positions Strategy: Using survey data to make a (non-passive link intent) keyword-driven post pitchable. It’s an advertisement for Signs.com. However, the ones I see don’t always cite the original source.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. Does this mean you should fire off a dozen press releases?

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 1, 2016

Half of the public relations practitioners who responded to a national survey on career advancement of professionals in communication fields (49%) said they had encountered barriers to moving up in their careers, citing lack of confidence, lack of encouragement, lack of mentorship, ageism and/or office politics as the reason.

Survey 60

Survey Study Training Leadership 60

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

AUGUST 3, 2016

It stood for (actually, stands for, as MIMA has re-ignited the series a bit ) “Conversations about the Future of Advertising.” We’ll talk about the gap between junior and senior-level employees when it comes to social media know-how. What the heck is a CATFOA, you ask? ” People were raving about this event.

Communications 60

Communications Media Journalism Social Media 60

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christine Moorman | Duke University.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

JANUARY 4, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The requirements for a successful comms professional are changing almost daily.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. There several studies on it like this one from Forrester that the Wall Street Journal reported. Taking care of your employees helps too. However, I haven’t seen a single data point about PR moving in-house.

Agency 78

Agency Leadership Corporate Training 78

Sword and the Script

MARCH 20, 2018

On day two or three, you can see what that VIP customer or client has been doing at the event – what activities they’ve engaged in, which sessions they’ve attended, what kind of feedback they’ve provided on surveys. PR, marketing, sales and journalism. d) Facial recognition check-in.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. Last year an advertising spot during the Super Bowl cost $5 million. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. Social alerts. Long emails threads.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. Yeah, that was the first form which then evolved into me doing journalism. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

PR Conversations

MAY 24, 2016

PRCA Benchmarking surveys offer some indication of current employment trends in the UK industry, with staff recruitment and retention identified as critical business issues. Yet it is more than double the UK general average employee churn rate of 10%.

Publicity 41

Publicity Agency Study Mobile 41

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. We’ve been seeing this trend for a few decades now.

Healthcare 78

Healthcare Storytelling Communications Local 78