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Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Key PR Concepts Explained 6.

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11 Benefits of Publishing a Press Release

PR Fuel

In short, the answer is a definitive “yes.” Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. That’s where a press release comes into the equation.

Writing 103
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Why It’s Important to Track Social Media Mentions

Critical Mention

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility. SCHEDULE A DEMO.

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Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. It definitely resonates with today’s online users. SCHEDULE A DEMO. Priscilla Osorio.

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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

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Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. SCHEDULE A DEMO.