Advertising Customer Service Exercises Technology 
ImPRessions - Crenshaw Communications
JANUARY 3, 2018
These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. Each assistant has also made news by announcing new features.
5W PR
JULY 15, 2020
An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.
Cision
DECEMBER 14, 2016
Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.
Cision
NOVEMBER 16, 2015
Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Additionally, new technology tools are available constantly.
Cision
AUGUST 9, 2016
These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information.
Cision
OCTOBER 16, 2017
Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.
Stephen Waddington
NOVEMBER 19, 2017
Twitter is the largest ever market research exercise that no one ever commissioned. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Action: Learn about this technology.
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