ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends YouTube 130

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Mark My Words

OCTOBER 13, 2022

But the Prince and Princess of Wales’s message that mental health must move up the nation’s priority list resonated with the pop station’s audience and marked a new evolution in the couple’s engagement with the media. Old enmities are being set aside under the media “reset”.

Social Media 60

Social Media Interviews Media YouTube 60

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. But get creative.

Pitching 130

Pitching Financial Small Business YouTube 130

Presspage

AUGUST 20, 2019

It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. This begins with a strategic, prioritized approach to securing earned media. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube. million) and is being shared liberally on social media.

Digital PR 100

Digital PR Social Media Media YouTube 100

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Why else would Facebook and Twitter be implementing the media form?

Video 120

Video YouTube Mobile Advertising 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. It also has the highest ROI of all social media marketing strategies. What is the structure of the live event?

Video 132

Video Strategy Marketing Instagram 132

Konnect Agency

MAY 17, 2023

With smartphones, social media, and the internet at their fingertips from a young age, they are highly connected and engaged in the online world. They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising.

Agency 52

Agency Marketing YouTube Video 52

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 139

B2B Brand Branding B2C 139

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. And did we mention dealing with the rejection inherent in media outreach? Myth #2: PR is free advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Agency relationship Skidz is seeking a creative agency that is prepared to challenge our thinking. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. In the case of influencers, most of them have built a following through social media, and other digital mediums. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017. More via Complex.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay. But,you can.

Social Media 120

Social Media Technology Pinterest How To 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept. Understanding your audience and developing a creative idea that connects and engages with them will affect the preferred length.

Video 100

Video Brand Branding Content Marketing 100

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120