Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. The pandemic boosted webinars, lives, online training, lectures, and the like. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Stephen Waddington

JUNE 16, 2019

It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Watch Dorie Clark’s on-demand webinar now! Thought leadership should be part of every company and should include information from communication professionals and other workers. Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 27, 2015

Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Take elements of your best thought leadership materials and turn them into blog posts.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. We have a webinar series that we do right now called Real Time Banter. It’s a lot of what we do on the marketing side. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! GR8 thought leadership insights from Jeff Sheehan Be Engaged! Watch Gary’s free on-demand webinar today! ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 27, 2021

Watch webinar. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. So, I really doff my cap at this really creative use. May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host free webinars or workshops on a topic related to your industry. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Webinars became a big thing. It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those. 1) What has changed the most about marketing over the course of your career? Marketers thought it could all be done digitally.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 One of the more interesting aspects of the programs transition for me has been the advertising model. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103