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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. The opportunity cost.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For instance Google and Microsoft both have large data centers in Finland.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Corporate activism.

Company 174
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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. Consider internal audiences.

Brand 174
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PR Interns or Assistants – Which is Right for You?

Solo PR Pro

The topic of interns versus assistants is the topic of discussion. Dictionary.com defines an intern as: “A person who works as an apprentice or trainee in an occupation or profession to gain practical experience, and sometimes also to satisfy legal or other requirements for being licensed or accepted professionally.”.

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Conference Recap: AmyK Hutchens on Performance and Productivity

PRSay

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As Every generation brings new energy, innovations, ideas and challenges,” she said. “We “Your life is happening one conversation at a time.”.