Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. 2 Kathi Kruse. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Content marketing and media relations need each other. Blogs, including independent and corporate blogs, can be credible.

Survey 95

Survey Industry Leadership Study 95

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 65

Marketing Survey Study B2B 65

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). You can share the parts of your personal story that relate to what your audience is going through, and you can present your product or service as the solution. What message would it try to convey? What words would your brand use to speak to your audience? What voice?

Brand 156

Brand Branding How To Storytelling 156

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Advertising makes stories up and shares them.” The truth, the whole truth and nothing but the truth.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. The CMO Survey with Social & Mobile Marketing Takeaways.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Shift Communications

OCTOBER 20, 2014

The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Keep teams informed with regularly scheduled, presentation-ready reports. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. Being different is a big part of what good marketing demonstrates. 12) Go earn another story.

Media 97

Media B2B Groups Conference 97

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. My professional life is linked to marketing and while there are a multitude of marketing podcasts, this is one I come back to again and again.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 12, 2017

Eighteen people responded with some solid predictions that I’m very pleased to present. Here we go…20 insightful PR and marketing predictions for 2018 follows below. 6) Finding a content marketing niche. Louis Gordon | Upstart Marketing. 13) Data says it’s fit to print. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. The following summaries will help you make your point: An overview presentation.

How To 60

How To Software System Employee 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60