Newsjacking: How Brands Can Use Current Events To Make News
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.
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