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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

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How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Then you can measure the engagement rates?—?both both on organic and on brand collaborations. What Metrics Should You Measure?

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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

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These were the most engaged brand partnerships on Instagram in October

NewsWhip

Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. But what does this mean for public relations professionals?

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How Performance Marketing Increases Traffic and Engagement

5W PR

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. There are two options here.

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Instagram Is Hiding Likes: Don’t Panic!

Konnect Agency

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. General Impact on Engagement: Engagement is a measure of all types of interactions with a piece of content. Historically it has been used as a primary metric for success.