Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.

Advertising 62

Advertising Advertising Social Media Brand 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter B2C 62

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 89

Video Strategy Marketing Instagram 89

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. By now, most people have driven by billboards or viewed videos online for “He Gets Us,” the omnipresent ad campaign aimed at changing people’s perceptions of Jesus. of the U.S.

Advertising 90

Advertising Advertising Television Radio 90

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

Brand 215

Brand Branding Instagram Video 215

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

ReimaginePR

MAY 30, 2016

Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. Videos give your customers an insider’s look at who’s really behind your brand.

Video 120

Video Brand Branding Writing 120

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Lele Pons emphasized the authenticity that comes from collaborations, citing her most viewed videos as those featuring other people.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Video is king when it comes to content… Meta merges platforms. Twitter introduces two video updates. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62