Rise of sustainable media: New climate change action demands on brands and advertisers

Agility PR Solutions

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

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Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions.

Empathizing with Consumers

5W PR

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations

Social Media Advertising – Spotlight on Facebook

Prohibition

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop.

The Importance of Diversity in Social Media Advertising

Prohibition

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer.

#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing.

Social Media Advertising – Moving Away From ‘The Big Three’

Prohibition

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. LinkedIn social media advertising. TikTok social media advertising.

4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. Privacy, trust and transparency are starting to dominate the advertising landscape.

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. It’s enough already, say consumers.

Brand 244

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.

Peloton’s year of bad headlines didn’t faze its consumers

PR Daily

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand. Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy. The consumers, it seems, will follow suit.

Do brands benefit from advertising within news? New IAB study shows brand trust increase

Agility PR Solutions

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? The upside of this content-rich era is that most of us are sophisticated and discerning news consumers. That does not mean that there isn’t the potential for abuse in native advertising.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting.

New insights for marketers on post-COVID social advertising

Agility PR Solutions

Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

Visual discovery: Half of consumers say seeing a product image motivates them to buy

Agility PR Solutions

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers. And Anheuser-Busch is still airing ads for other brands such as Bud Light and Michelob Ultra.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising avoidance expands to […].

PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising.

Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. And, we’ve seen many different formats for native advertising.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.” One brand competes on price, one tugs at emotions, while another uses fear as a motivator. The same goes for a brand courting a customer.

Exploring consumer sentiment around Hispanic representation in media

Agility PR Solutions

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Report: 1/3 of news consumers say they’ve been ‘deceived’ by native advertising

PR Daily

News consumers aren’t too keen about native advertising. About 25 percent said seeing a sponsored article in a news publication makes them feel worse about that news brand. That’s the bad news for brand managers looking to win consumers over with native ads in news publications. Here’s the good news: Whether they like it or not, consumers are increasingly seeing that sponsored content is a fact of life.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. In today’s marketing climate, consumers own 3.64 Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Unfortunately, many face an uphill battle due to an increase in ad blockers, consumer weariness over intrusive banner ads, the devaluation of impressions as internet currency and rampant fraud.

How branded content counters consumer skepticism

PR Daily

Advertising isn’t dead yet, but it’s largely underwhelming, underserving and interrupting the audiences organizations care about most. For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. The post Marketing trends: A beginner’s guide to programmatic advertising appeared first on Agility PR Solutions.

Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. This is a great example of how we often have preconceived notions of how consumers search.

Brand 295

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Without large scale events as an advertising vehicle, your business needs to think outside the box to reach these customers.

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Omnicom’s larger “3 in 5” PSA initiative is so named after the statistic that 3 and 5 Asian Americans feel underrepresented in advertising content. Yet, Asians are invisible in media and ignored by brands.

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). The stats: When measured against paid posts created by third-party advertisers, the studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. This level of native advertising is different, though.

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. According to the survey, only 66 percent of companies invest in online advertising. Though that number represents a majority of organizations, it’s far lower than the estimated 89 percent of consumers who use the internet.

How can marketing engage today’s consumers? Lose the funnel, use a loop

PR Daily

The problem is, the funnel was designed for a bygone era – one of traveling salesmen and matchbook advertising.”. If the company has done a good job through the first three steps of the loop, Pedowitz says there’s a good chance the customer will be a fan of the brand and its people. “If