Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see.

Video 148

Video Brand Branding Instagram 148

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Ethics 94

Ethics Advertising Advertising Social Media 94

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Consumer 78

Consumer Brand Branding Data 78

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 137

Consumer Brand Branding Television 137

Agility PR Solutions

NOVEMBER 8, 2020

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].

Brand 88

Brand Branding Advertising Advertising 88

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.

Advertising 88

Advertising Advertising Consumer Social Media 88

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. This is just one study.

Brand 215

Brand Branding Instagram Consumer 215

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.

Social Media 62

Social Media Advertising Advertising Media 62

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? The answer is strong media brands. Well, how, you may ask.

Advertising 235

Advertising Advertising Media Brand 235

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 89

Advertising Advertising Government Consumer 89

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 202

Trends Digital PR Brand Branding 202

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

Consumer 147

Consumer Pinterest Advertising Advertising 147

5W PR

NOVEMBER 2, 2022

They are loyal to brands that they like and they tend to make up their own minds. Advertising pitches do not work for them. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real. Be authentic.

Consumer 78

Consumer Social Media Brand Branding 78

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 97

Consumer Media Marketing Advertising 97

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 158

Consumer Media Advertising Advertising 158

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Social Media 71

Social Media Small Business Advertising Advertising 71

5W PR

MARCH 1, 2022

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Social Media Real Estate 97

Ronn Torossian

DECEMBER 16, 2021

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement as brands are integrated with the entertainment content. The post Advergames appeared first on.

Advertising 195

Advertising Advertising Brand Branding 195

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 122

Advertising Advertising Social Media Privacy 122

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Gender inequalities are also noticeable.

Social Media 62

Social Media Advertising Advertising Media 62

Institute for Public Relations

APRIL 14, 2023

Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers.

Consumer 52

Consumer Brand Branding Survey 52

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Storytelling Consumer 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Pitching 156

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Social Media 62

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding Social Media YouTube 252

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 348

Advertising Advertising Media B2B 348

Agility PR Solutions

MAY 5, 2021

Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. The post New insights for marketers on post-COVID social advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Marketing Social Media 78

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

Brand 88

Brand Branding Social Media Customer Service 88

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Brands can use generative AI to create new images and videos that are unique and personalized to users. AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Advertising 177

Advertising Advertising Brand Branding 177

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 394

Trends Social Media Viral Brand 394

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Pokemon Go: It’s Not Just for Kids.

Content Marketing 319

Content Marketing Trends Brand Branding 319

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Paid Media Will See Big Changes.

Advertising 272

Advertising Advertising Media Storytelling 272