Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: A brand is a promise. And a brand is bigger than marketing. The purpose?

Financial 148

Financial Marketing Survey B2B 148

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 130

B2B Marketing Advertising Advertising 130

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

Brand 88

Brand Branding Customer Service Consumer 88

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. 71% trust a business with “products/services are effective/work as advertised.”.

Brand 111

Brand Branding Survey Customer Service 111

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Agility PR Solutions

MAY 5, 2021

Now more than ever, brands are seeking ways to stay relevant. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […]. The post New insights for marketers on post-COVID social advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Marketing Survey 78

Agility PR Solutions

APRIL 7, 2024

With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go.

Study 101

Study Consumer Print Analysis 101

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 139

Government Survey Ethics Media 139

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

ImPRessions - Crenshaw Communications

MAY 10, 2023

A Harris survey found that 40% of workers worry that the AI-powered chatbot will replace them; yet 60% are optimistic that generative AI will make them more productive! As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. 1) Improving CX is the best way to distinguish your brand. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing.

Consumer 147

Consumer Pinterest Survey Advertising 147

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Sword and the Script

SEPTEMBER 12, 2017

The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. But marketers have made budget predictions like this in surveys before – and it hasn’t come true as the chart nearby indicates. Senior marketers report spending 9.8% over the next five years.

Advertising 77

Advertising Advertising Social Media Marketing 77

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 88

Survey Marketing Exercises Study 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 If media trust is waning, then brands must learn to connect and build trust directly with their own audiences. percent of the pitches they receive.

Media Relations 202

Media Relations Media Pitching Case Study 202

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Agility PR Solutions

OCTOBER 12, 2020

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. In recognition of National Hispanic Heritage Month in the U.S.

Consumer 155

Consumer Media Engineering Survey 155

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong. Or near-zero.

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 149

Survey Software B2B Pitching 149

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

How To 133

How To Measurement Survey Analysis 133

Contently - Strategy

APRIL 11, 2024

That’s according to two separate surveys by the Content Marketing Institute (CMI) and MarketingProfs—one surveying technology marketers and the other polling B2B marketers. ” She sees many brands focusing their content on what they want to say rather than what the audience wants to know. ” she says. “To

B2B 52

B2B Marketing Enterprise Survey 52

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. I’m not suggesting it’s easy.

Journalism 65

Journalism Brand Branding Advertising 65