Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Measurement 40

Measurement Education Government Interviews 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 99

Analytics Data Retail Advertising 99

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. .”

Ethics 92

Ethics Groups Handbook Education 92

Ethical Voices

NOVEMBER 21, 2022

How are businesses dealing with Russia and Ukraine today? How companies can address their historical transgressions. How often do we lie? How to avoid joining the disinformation ecosystem. How to be an ethical leader. Privacy, Crisis and Big Data . When is talking about ethics advertising?

Ethics 73

Ethics Sports Employee Privacy 73

PR Breakfast Club

JULY 6, 2015

Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic. Smart marketers use data to figure out what they’re doing wrong and how to change it. Data can help them figure out where the potholes are and overcome them. Big beautiful images draw readers in.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 74

Industry Marketing Enterprise Mobile 74

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Let’s explore how to turn the opportunities data provides into real-life benefits. Data Closes Deals. If data is communication fuel, analysis is the racecar that gives it purpose. Just gathering a bunch of data doesn’t provide benefit.

Data 106

Data Meeting Measurement Guidelines 106