Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. This is a great update for B2B marketers who can now benefit from a more direct link to in-app engagement and lead generation options.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

B2B 82

B2B Social Media Company Marketing 82

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

MAY 22, 2023

In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation.

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . Additional areas suggested by Databox were account-based marketing for B2B companies and link-building.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 71% trust a business with “products/services are effective/work as advertised.”. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”.

Brand 111

Brand Branding Survey Customer Service 111

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Get on the same page as marketing. What trends or challenges will affect your customers?

Writing 136

Writing How To Pitching Privacy 136

Prohibition

MARCH 16, 2021

The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. As a result of this massive privacy invasion. Jumping on this hope, Ryanair came up with the “Jab and Go” campaign in January to highlight the launch of a new range of cheap fares.

Instagram 62

Instagram Government Airlines B2C 62

Prohibition

JANUARY 23, 2023

Your followers may also receive a notification to watch live, depending on their privacy settings. LinkedIn LinkedIn users, regular videos, marketing roi, social media accounts LinkedIn is the largest B2B professional social media platform and video posts prove a great way to reach new businesses and relevant stakeholders.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 11) Privacy regs bring back the basics.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. A reset on advertising spend. Prediction, hope and a billion-dollar idea. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JUNE 22, 2021

If you enjoyed this post, you might also like: Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order. Looks like it’s designed around WordPress, which I use (and recommend). Need an extra pair of hands? More than a proactive partner: an extension of your marketing and PR team. Check out our services.].

Google 111

Google Tools Analytics Blogging 111

Landis PR

DECEMBER 4, 2023

However, it hasn’t yet mastered the art of data-backed storytelling—especially when it comes to producing highly niche content for complex brands, such as those in the B2B and professional services spaces.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Many B2B companies use Tumblr successfully to inform and engage their audience. SlideShare for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 25) B2B marketing must be bold, creative and agile – more often. 3) Emotional connection with customers.

Social Media 93

Social Media Marketing Media Creativity 93