Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Prediction, hope and a billion-dollar idea. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) No one has really cracked that code yet.

Marketing 196

Marketing Content Marketing Data Social Media 196