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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Their efforts have propelled merely popular stories into through-the-roof viral successes. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

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