ImPRessions - Crenshaw Communications
JULY 16, 2019
From major corporations, to airlines and hospitals, data protection is paramount. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Cyber attacks are on the rise across the globe. Building better public relations will impact that bottom line.
Reputation Us
APRIL 12, 2017
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! WORDS TO ACTION.
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PR Matters
MAY 27, 2014
Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?
5W PR
SEPTEMBER 7, 2017
Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. Honesty is always the best policy.
ImPRessions - Crenshaw Communications
MAY 22, 2017
Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.
ImPRessions - Crenshaw Communications
MAY 15, 2018
He spoke from the heart — without regard for the airline’s possible culpability. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.
Mindful Marketing
MAY 17, 2020
Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue. For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months.
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