PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Much like the message I received from the airline company about baggage deals, mistimed communication can be the source of frustration if not carefully considered.

Crisis 71

Crisis Communications Airlines Web 71

5W PR

JANUARY 6, 2022

As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. For instance, in 2017, several Delta Airlines flights from Atlanta were canceled due to bad weather. The pandemic has made empathy necessary.

Consumer 60

Consumer Airlines Survey Social Media 60

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40

Travel Tourism Airlines Hotels 40

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. Organizations from the MTA to United Airlines have learned this the hard way.

Trends 108

Trends Airlines Social Media Crisis 108

Doctor Spin

APRIL 17, 2023

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. David should leverage the surprise element and not advertise his advantage beforehand. 4 Ormont Blumberg, P. 2021, August 11). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Mindful Marketing

MAY 17, 2020

Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue. For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months.

Airlines 66

Airlines Insurance Insurance Enterprise 66

ImPRessions - Crenshaw Communications

MAY 23, 2017

It seems there can never be too many posts about bad airline PR, for example. Advertise your post. For list posts, we recommend keeping a file of applicable stories so you aren’t scrambling when it comes time to create the post. Older posts can also be repurposed when trending news makes them relevant again.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

He spoke from the heart — without regard for the airline’s possible culpability. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

MARCH 16, 2021

The impact of COVID has undoubtedly seen the majority of airlines take a hit. The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. Anyway, we'll be getting back to work now… #BernieMeme [link] pic.twitter.com/qKQdF6BMXi.

Instagram 62

Instagram Government Airlines B2C 62

Prohibition

MAY 15, 2020

Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Mo even took the company and the associated advertising company to the high court claiming what they did was actually illegal. We’re looking into it. pic.twitter.com/L34f0LmdzD. — Sir Mo Farah (@Mo_Farah) March 19, 2019.

Crisis 71

Crisis Government Social Media Reputation 71

Cision

JULY 26, 2017

Travel -> (Airline, Business travel, Frequent flyers, Hotel, Personal travel destinations, Travel and Entertainment, Travel services). Up until now, it has not been very easy to advertise on the Snapchat platform. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

MAY 15, 2020

Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Mo even took the company and the associated advertising company to the high court claiming what they did was actually illegal. We’re looking into it. pic.twitter.com/L34f0LmdzD. — Sir Mo Farah (@Mo_Farah) March 19, 2019.

Crisis 62

Crisis Government Social Media Reputation 62

PRSay

JUNE 6, 2017

It’s the place where United Airlines made its first statement after its PR crisis a few months ago. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. Now, Twitter has become this de-facto newswire.

Wireless 73

Wireless Storytelling Radio Analysis 73

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Sounds like something you do anyway, right?

Mobile 86

Mobile Airlines Survey Facebook 86

Sword and the Script

MAY 14, 2019

From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage. Onclusive can already show you what earned media is delivering the best results for the business – the Ozmotik technology is a chance to amplify that across a network.

Case Study 116

Case Study Software Data Web 116

Beyond PR

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Bad Pitch Blog

FEBRUARY 10, 2009

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. Keep in mind that online coverage stays in the public domain much longer (maybe too long, right, United Airlines?), Embrace the Web!

Newspapers 41

Newspapers Web Airlines Print 41

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Southwest Airlines: a decade of linking press releases to ticket sales Rachel Forrest , communications lead, measurement and analytics at Southwest Airlines , has a long history with attribution. Southwest has been tagging press releases and recording ticket sales from the source code for over a decade.

Measurement 40

Measurement Airlines Data Case Study 40

Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. Advertising Culture Marketing Public Relations Strategy' It’s the reason you get out of bed every morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

Sword and the Script

NOVEMBER 7, 2023

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. Other tools have offered coverage spikes for years. These do take up processing and storage powers, so some vendors slap on additional costs.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. And then, suddenly, like the airliner itself, the story disappeared and we forgot. There’s a secret trick that marketers of apparel love to use.

Company 109

Company Apparel Airlines Crisis Communications 109

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Ethical Voices

MARCH 28, 2022

I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. When I went to school, you were in advertising or you were in PR, never the twain shall meet. I had it for about 15 years. Then I went back to corporate America.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

DECEMBER 28, 2015

An article in the Wharton Business Review discusses the opportunities for social care in verticals such as banking and airlines concluding that servicing customers on Twitter is a huge differentiation opportunity. Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

OCTOBER 11, 2016

more per transaction for an airline. “When a customer Tweets at a business and receives a response, they are willing to spend 3–20% more on an average priced item from that business in the future,” according to a study released by Twitter. Merely acknowledging customers on social media can lead to tangible sales outcomes, such as: $8.98

Social Media 60

Social Media Study Media Survey 60

MaccaPR

NOVEMBER 10, 2015

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. We’re all drawn to imaginative thinking – use it to your advantage.

Marketing 48

Marketing Social Media Video Mobile 48

Mark My Words

APRIL 14, 2017

The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off an overbooked flight. Few who have flown with the cost-cutting airline would dispute this. Cometh the PR crisis, cometh the troll. The buck stops with the boss.

Corporate 60

Corporate Airlines Leadership Chemicals 60

Maxim Behar

FEBRUARY 18, 2024

While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. After all, America is the birthplace of advertising, and everything back then happened through advertising.

Corporate 59

Corporate Advertising Advertising Government 59

Cision

OCTOBER 6, 2016

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. What do you think are the biggest communication mistakes brands make?

Storytelling 308

Storytelling Local Airlines Technology 308

Newsfile

OCTOBER 10, 2023

The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. According to a U.S.

Privacy 52

Privacy Ethics Data Airlines 52

Norton's Notes

JULY 26, 2017

United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year. The video was bad enough but when the United Airlines CEO, Oscar Munoz attempted to make the standard PR apology , as any decent PR person would normally recommend. Now that is embarrassing.

Social Media 49

Social Media Airlines Media Viral 49

ImPRessions - Crenshaw Communications

JULY 14, 2017

Even president Donald Trump – an experienced licenser of his brand – had his share of blunders, including Trump Airlines, Trump Steaks and the now-infamous Trump University. It hasn’t spent a dime on traditional advertising, and it doesn’t need to. Or a credit card known as the Kardashian Kard ?

Brand 136

Brand Branding Storytelling Airlines 136

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148