Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas. Formatting for media kits varies from company to company.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Vice President, Marketing Technology. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Put simply, everyone is creating content. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The agency survey 500 writers, editors, and publishers over three months to produce the report – the Pitching Publishers Survey. Credible sources.

Survey 75

Survey Media Relations Report Media 75

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 16, 2018

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. When was the last time that you created an infographic? Vice President, Marketing Technology. Machine-Generated Transcript. [00:00:01] What should you do about it?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 19) The market size for PR tech and martech.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

DECEMBER 10, 2015

Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. The post 4 Ways to “Automate” Good Design with Canva appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You may be surprised with how great the results are!

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising Publicity Infographics 60

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. Since the release was distributed on Monday, ‘at least half a dozen outlets’ have reached out to the restaurant chain to ask if the statement was real, said Scott Moody, account supervisor at Denny’s agency partner EP+Co.”.

Creativity 60

Creativity Infographics B2B Corporate 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Advertising, production, and distribution have all fundamentally changed. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48