Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 151

Viral How To Marketing Advertising 151

Prohibition

FEBRUARY 20, 2023

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. How to use custom audiences for social media targeting Custom audiences are another tool you can use when building your campaign.

Social Media 62

Social Media Advertising Advertising How To 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 144

Viral How To Marketing Advertising 144

Axia PR

FEBRUARY 15, 2022

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series. Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. He advises hundreds of small- to mid-sized agencies on how to grow and become more profitable.

Agency 118

Agency B2C B2B Advertising 118

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We have 3 reviews so far and a top spot among public relations agencies !

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We have 3 reviews so far and a top spot among public relations agencies !

Advertising 40

Advertising Advertising Agency Marketing 40

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. In a highly competitive market, standing out and capturing the attention of the target audience is essential.

Brand 78

Brand Branding How To Advertising 78

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. The point of content marketing is to carve out a separate space that functions as a distinct media or trade publication.

Content Marketing 125

Content Marketing Marketing How To Leadership 125

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

NOVEMBER 16, 2023

Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image. Customers tend to trust the opinions and experiences of their peers over traditional advertising.

How To 78

How To Community Customer Service Tools 78

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health acted solely as an advertising agency. Publicis Health, part of Publicis Groupe S.A.,

Crisis 166

Crisis Ethics Publicity Marketing 166

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Inbound PR

SEPTEMBER 4, 2019

The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: How many agencies have embraced content marketing as a service offering? How long have they been offering content marketing services? Now to the research.

Content Marketing 48

Content Marketing Agency Marketing Advertising 48

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? How should I plan my 2021 B2B marketing strategy?

B2B 62

B2B Strategy Marketing How To 62

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

5W PR

SEPTEMBER 28, 2020

When most people think about branding, they tend to focus on how the brand presents itself visually, with things like design styles, colors, and fonts. The companies that have taken on a distinctive PR voice have a much easier time taking their marketing efforts a lot further. Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 96

Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising Measurement Publicity 60