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Heineken blends recruiting and marketing in new campaign

PR Daily

The beer brewer's fun, fast-paced interactive questionnaire is the latest in a campaign to recruit new employees—especially millennials—in an imaginative way that blends human resources with the savvy of external marketing and PR. Putting other recruiting to shame.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. Personally, I am tired of accepting requests from recruiters who then never again contact me. (I Evaluate whether the recruiter’s company page profile looks and sounds professional.

Trending Sources

How to hire: words of wisdom from our fave Chief Talent Officer

AirPR

Interviews company culture Elizabeth Patterson hiring Mohr Davidow Ventures recruiting recruitment talent One of the biggest challenges young companies face is scaling.

New kid on the block – Prohibition reveals all about its newest recruit…

Prohibition

Name: Ella Sykes. Position: Account Director. Professional insight: Ella, you’ve worked in the industry for seven years. Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency.

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation. The Undercover Recruiter , the no.

Creative Copywriter Out-of-State Recruitment - Riverside, CA

Flack Me

Company: University of California Riverside Location: Riverside, California Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $40,159 - $50,695

Why aren’t more companies using LinkedIn Sponsored Updates to retain and recruit talent?

Communications Conversations

Why aren’t more companies using LinkedIn for recruiting and retention purposes? As we’re all painfully aware by now, Facebook has morphed into a complete pay-for-play platform thanks to the prevalence of “sponsored posts.” ” But LinkedIn?

When are we going to stop coddling Millennials?

Communications Conversations

Trends millennial recruiting millennials advertising millennials PR A PSFK post stopped me in my tracks earlier this week. In fact, at first glance, I really thought it was an sponsored Onion post on PSFK. Really, I did. But nope–this is very real.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. It has been interesting to observe a big brand experimenting with a different recruitment strategy altogether.

2016: 150 PR internships & graduate schemes

Sarah Stimson

Careers Graduates PR Recruitment Students apprenticeships graduate schemes internships pr public relations UK work experienceNote: This list has now also been posted on PRcareers.co.uk, along with lots of useful information on careers in the PR industry. The 2017 list has also now been published on PR Careers. If you’re at a PR agency that would like … Continue reading → The post 2016: 150 PR internships & graduate schemes appeared first on SARAH STIMSON.

Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent

PR 20/20

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013. Talent

In Search of “The One” – The Idiosyncrasies of Interviewing and Dating

Stern + Associates

Stern is always looking for terrific talent, and right now we’re actively recruiting for several open positions. Blog hiring human resources interviewing recruiting talent Valentine''s day

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

LTPR

Uncategorized communications Doctor''s offices Doctors engagement Healthcare industry Hospitals Patients Physicians public relations Recruitment social media The last time I searched for a new healthcare provider, I had a difficult time.

Why so many Employer Brands struggle with social media

Communications Conversations

” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. They need to recruit THOUSANDS of employees each year to help at their headquarters AND at their many, many stores across the U.S.

10 essentials for recruiting a social media manager

PR Daily

At some point in your company's growth—and maybe that's now—you'll recognize the opportunities available through social media marketing and advertising. On that path, you'll also realize that the requisite investment of time, skills and manpower for success means you must assess (and possibly overhaul) your operational structure. It's unlikely that you alone will be able to produce solid, original, high-quality content; engage with fans; and review your metrics.

SEO 4

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Do recruiters find candidates via social media and what qualities do they look for? What is the benefit of using social media for professional networking and recruiting over traditional methods? How do you network on social media with recruiters and potential contacts?

The 2015 PR Quiz

Flatiron Communications

The Flack HR JOurnalism Marketing Media PR Public Relations Recruiting TalentHow quickly things change in the PR business. In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT?

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates

Lululemon Struggling to Compete

Ron Torossian

In fact, Lululemon fans were compelled to recruit other fans. Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately.

Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

Ishmael's Corner

Digital Storytelling Techniques dull communications recruiting PR talent storytelling in communications industry storytelling in recruitment storytelling job descriptions storytelling landing pages storytelling techniques storytelling techniques landing pages visual storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Recruiter, Entry Level - Aurora, IL

Flack Me

Company: Cube Hub Inc. Location: Aurora, Illinois Industry: New Media - Other Career Level: Entry Level (less than 1 yr experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Recruiting Manager, Ad Agency Exeperience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Other Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

PR as a Company’s Social Conscience

Ishmael's Corner

Business Communications Communications Industry PR brand attributes future of pr Jolie O'Dell PR as a talent tool PR as recruitment tool PR brand building PR in Silicon Valley PR social conscious public relations Silicon ValleyThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month.

NFL returns cash paid for performances

Ron Torossian

According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools.

Tools 37

New PR Skills Needed to Fill Talent Gap

The Proactive Report

I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent.

Social media is easier than PR

Stuart Bruce

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR.

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

The evidence in the figures show not enough PR practitioners are spending time on emerging PR skills that should now be a vital part of professional practice and that recruiters still don’t understand all of the important skills that PR professionals need to work today.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%).

Why Companies Should Be Training All Employees to Use Social Media

Cision

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. HR recruiters, online customer support or a social media manager).

5 New Social Media Tools That You Should Know About

Cision

There is their flagship app, LinkedIn Pulse (content), LinkedIn Recruiter (recruiting), LinkedIn Connected (contacts), LinkedIn Lookup (for internal search), and two new apps: LinkedIn Groups and LinkedIn Job Search.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

They called it “Society, Science & Survival: Lessons from AMC’s The Walking Dead” and recruited respected college professors to teach it. This is post 1 of our 5-part #CreativePR blog series.

4 Employer Brands that Get Social Media Marketing

Communications Conversations

My friend, and recruiter by trade, Paul DeBettignies , brought up some really good points around “why” this is happening in the comments of that post. Paul said: “Recruiting tends to be under HR and not Marketing. “Recruiting is not a degree program.”

Cover Your Bases and Home Runs - The Job Pitch Letter

PR Job Coach

And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. Let the employer or recruiter know that you are available at their convenience to further discuss your credentials and their needs.

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.

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4 ways to use LinkedIn to land your dream job

PR Daily

It’s become the top network for job recruitment and the sharing of professional knowledge. million active job listings on LinkedIn, and more than 94 percent of recruiters use the site to vet job candidates.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve.

PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

The survey, conducted in partnership with executive recruiting firm Bloom, Gross & Associates , found the vast majority of PR pros saw bumps in salary last year. Indeed, according to the PR Week report, three-quarters of respondents have been approached by recruiters in the last 12 months.

7 important LinkedIn features for savvy pros

PR Daily

The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. ( Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is.

ICCO Summit Considers Future of PR Industry

Media Bullseye

PR agencies admit to recruiting data and behavioral scientists to better understand and engage with audiences, as brand cultures move away from promotion and intrusive advertising to authentic content that promotes close relationships and continuous dialogues, based on shared ideologies.