Sat.Jan 25, 2020 - Fri.Jan 31, 2020

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Key Timing Takeaways for News and IR Releases

Onclusive

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post – the first in a series breaking down key information shared in the report – we talked about benchmarks for average social media and news engagement of news releases.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by as little as 5% grows profits by 25% to 95%. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

Agency 182
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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (an

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5 Problems Brands Come to you to Solve: Customer Complaints

Cision

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

Brand 359
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Benchmarks Report Shares Key Information on News Release Data

Onclusive

At the 2019 PRSA International Conference, Business Wire , the global leader in news release distribution and regulatory disclosure, and Onclusive , the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

Data 273

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The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned. We had been traveling throughout the United States speaking with women and men about the setback’s women were still facing in their careers. We were learning about the issues unique only to women.

Film 252
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How 2020 Will Drive a Communications Transformation

Cision

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?

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Everything You Ought to Know about Structured Data for SEO

Prowly

Marketers often find it tough to outsmart search engine bots. But let me tell you one interesting fact - Search engine bots are not as smart as humans! That’s because they cannot make sense of content without a preloaded vocabulary and a set of special rules. Simply put, they depend on structured data to understand the content on a page. The post Everything You Ought to Know about Structured Data for SEO appeared first on Prowly Magazine.

SEO 196
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Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. Think about the incredible […]. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Strategy 195
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How many followers do you need to be an influencer?

Agility PR Solutions

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends online or on social media for influencer marketing. Here’s the thing: […]. The post How many followers do you need to be an influencer?

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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […]. The post 8 Judges Share Their Secrets This PR Awards Season appeared first on PR Resolution — by CoverageBook.

Course 156
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3 Keys to Successful Award Season Speeches, and What PR Pros Can Learn From Them

PRSay

With the Golden Globes and Grammy Awards already complete and the Academy Awards quickly approaching, we’re officially in the thick of awards season, where you’ll hear countless celebrities rattle off thank-you’s, emotional stories and messages of inspiration. With so many acceptance speeches in such a small amount of time, what makes some stand out when others fade into the background?

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Leadership Trends to Look Out For

Ronn Torossian

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and […]. The post Leadership Trends to Look Out For appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Boost your D.I.Y. PR Campaign

Cision

How to Boost your D.I.Y. PR Campaign.

How To 276
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Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry.

SEO 172
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Health & Wellness Brands Demonstrating Modern Marketing

5W PR

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation?

Brand 157
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How to Find Relevant Journalists & Their Email Addresses to Get Media Coverage

Prowly

If you’re looking to get media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure you have a story that’s worth writing about and know […]. The post How to Find Relevant Journalists & Their Email Addresses to Get Media Coverage appeared first on Prowly Magazine.

How To 148
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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UK Media Moves including Daily Star Online, The ENGLISH HOME, HR Magazine and more

Cision

The ENGLISH HOME appoints Samantha Scott-Jeffries as Editor, Beau Jackson joins HR Magazine as Deputy Editor, and Sophie Roberts is Lifestyle & Travel Editor at Daily Star Online.

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THE 10 INSTRUCTIONS FOR CUSTOMER SERVICE

ReimaginePR

Custom essay composing actually isn’t any different. Today you are able to unwind for you’ve found the correct place where it is possible to order custom essay composing. Authorship an excellent custom composition isn’t an effortless task, it needs loads of abilities and commitment. A customized article support is just like its writers.

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9 (realistic) social media trends for 2020

Communications Conversations

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog. For the Talking Points Podcast. For my class at the University of St.

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Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus

Agility PR Solutions

Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one focused on serving the broader world, as the Fourth Industrial Revolution—also known as Industry […].

Industry 133
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Calendar of Upcoming 2020 Presidential Election Events

Cision

Covering the election or planning other stories around it? We’ve compiled a list of key 2020 election event dates that are expected to dominate news cycles through June.

Blogging 120
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Steps to Find The Career

ReimaginePR

If You Read Nothing Else Today, Read This Report on Education Day Why Almost Everything You’ve Learned About Education Day Is Wrong The former week of this project is devoted to considering sustainment. Each day includes games and hiking. Celebrated annually on June 6, it is a day to champion the worth of high education and to acknowledge each of the tough work which has to be done to ensure everyone can share in it.

Education 120
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6 pro tips for using LinkedIn that won’t make you look like an amateur

Communications Conversations

I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years.

LinkedIn 139
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10 Tips for Writing Better Email Subject Lines

Prowly

Use this collection of tried-and-tested techniques to turbocharge your delivery and open rates of emails you send to journalists. The post 10 Tips for Writing Better Email Subject Lines appeared first on Prowly Magazine.

Writing 118
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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UK Media Moves including STYLIST, VOGUE, The Telegraph and more

Cision

The Stylist Group announces senior editorial changes, British VOGUE appoints Ellie Pithers as Digital Director, and The Telegraph has a new US Correspondent.

Media 120
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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians. For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance.

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The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. But buzzwords aside, we must […]. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions.

Big Data 119