Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. This year the two companies polled 3,484 business executives globally.

Leadership 135

Leadership B2B Study Survey 135

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. This latest M&A deal is expected to close in Q1 of 2024. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. PR stats for 2024 curated by Meltwater.

Software 138

Software Reddit Technology B2B 138

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 9, 2024

PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Staffbase has started a podcast dedicated to internal comms. Meltwater earns ISO infosec rating. In remembrance. Mark was 68. Sober AI edits.

Brand 155

Brand Branding Reddit Pitching 155

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Top 8 AI Tools for ESG Reporting in 2024 Arabesque S-Ray – applies AI to assess sustainability performance and translate ESG metrics into scores. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Scott Public Relations

JULY 13, 2023

It is great that they view us as a strategic partner and understand that the influence of what we bring to the mix can actually be measured,” says Brunnen Founder and Chair Taru Nikulainen. Change communication and internal communication are not far behind either. “As

Ethics 52

Ethics Survey Insurance Insurance 52

Sword and the Script

NOVEMBER 7, 2023

The full report makes several recommendations, including, “Reduce technology overlaps to improve employee experience and measurement efforts by prioritizing multichannel integration and specialized ECA capabilities that address high-impact business scenarios.” PR measurement. PR tech mentions Meltwater releases “winter” updates.

Employee 141

Employee Software Survey Tools 141

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Closed captions are ideal for use in accessibility measures. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 93

Social Media Media Video SEO 93

Doctor Spin

JANUARY 16, 2024

2024, January 13). 2024, January 13). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. 2024, January 13). 2024, January 13). 1 Mafia (party game). In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. But this person will be angry all day, counterproductive, and destroying themselves internally.

Ethics 69

Ethics Social Media Travel Newspapers 69

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 89

Agency Energy Crisis Management Industry 89

Maxim Behar

JANUARY 28, 2024

But here we are, in 2024, we are all in social media, sharing pictures all day and night. Each country has its laws, there are international laws. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. How will we distinguish real news from fake news?

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. However, in 2024, the world has fundamentally changed, especially after COVID. That's the only true measure of success. We market our spa centers, though somewhat in a comical manner, urging Germans, Italians, or Spaniards to take part.

Television 59

Television System Interviews Travel 59

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. Less is the operative word.

Financial 52

Financial Content Marketing Marketing How To 52