Stern + Associates
MARCH 17, 2023
By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.
Landis PR
NOVEMBER 14, 2022
Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.
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Bianchi Biz Blog
JANUARY 8, 2024
I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.
PRSay
MARCH 7, 2024
and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.
Stern + Associates
JANUARY 29, 2024
Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.
Burrelles Fresh Ideas
AUGUST 2, 2023
By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.
Stern + Associates
FEBRUARY 1, 2024
If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. In all that temperature data, 2023: hottest year we’ve ever had. What decisions should we be making for the betterment of our local communities, but globally overall? Guess what?
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