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Why Video is Vital in 2023

The Proactive Report

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Video trends for 2023. Social media listening can provide invaluable insights when it comes to telling the story of your brand. And it should move them emotionally.

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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

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The Super Bowl ads that grabbed the headlines in 2023

NewsWhip

they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR — Dunkin' (@dunkindonuts) February 12, 2023 It was a hugely influential ad, with the coverage and engagement reflecting that. The post The Super Bowl ads that grabbed the headlines in 2023 appeared first on Newswhip.

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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Heidi Klum partners with Cirque du Soleil for her 2023 Halloween costume By Andie Davis Heidi Klum is the “Queen of Halloween,” and it’s become a guessing game each year as to what she’ll think up next. Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023!

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.