Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Bianchi Biz Blog

SEPTEMBER 21, 2023

A combined 4,815 media representatives attended CES 2023. Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets.

Technology 95

Technology Automotive Mobile Interviews 95

Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. (A Editorial teams run hot and lean. It continues to be spot on.

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Pitching Media Print Social Media 124

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well.

Reddit 179

Reddit Software B2B Technology 179

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year.

Policies 94

Policies Energy Government Crisis 94

Wadds Inc.

SEPTEMBER 13, 2023

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. It’s gruelling but needs to be if, as the IoD says, it serves as an: “endorsement of your skills, professionalism and knowledge of corporate governance best-practice.”

How To 52

How To Government Interviews Leadership 52

Maxim Behar

DECEMBER 11, 2023

And repeated the same when I met him again in the summer of 2023, almost 20 years later. Text to the photo: Maxim Behar and Luis Bassat, Barcelona, May 2023 Luis is telling me in each meeting we had how Bulgaria is still an unknown destination even for a not-so-distant European country like Spain. With Carmen, of course.

Advertising 59

Advertising Advertising Tourism Meeting 59

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The company immediately deprived all those participants of access to corporate resources and services. Bestselling book author, cancel culture researcher. The announced numbers of layoffs in branded companies are impressive.

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Reputation Company How To Employee 52

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. We support productivity, recruitment, retention and safety. It’s measured by means of employee engagement.

Internal 78

Internal International Communications Employee 78

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. A company needs their corporate communications team to spend their full potential, to have the biggest positive impact on company goals and reputation. What struck us immediately, was the ease of use and its almost human sense of language.

Technology 78

Technology Creativity Storytelling Communications 78

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. We have a booth booked!” But we’re already registered! Sorry to be the bearer of bad news but that’s not all you need to be doing.

Automotive 78

Automotive Mobile Technology Resources 78

Maxim Behar

JANUARY 18, 2023

Generation Z, or as I called it in one of my books, Generation F. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Have you read the new book " Covid-19: The Great Reset "? What did you think of that book and the ideas it promotes?

Government 72

Government Education Course Ethics 72

Burrelles Fresh Ideas

MAY 16, 2023

The 2023 Edelman Trust & Health special report reflects a shifting landscape of health that includes economic fears and polarization driven by societal worries and a lack of trust in the media. Two new reports and findings from the communications and public relations industry reflect the continuing focus on mental well-being.

Strategy 40

Strategy Employee Resources Financial 40

Stern + Associates

JANUARY 24, 2023

A practitioner and corporate advisor on brand strategy, customer experience and inclusive leadership, she was a senior lecturer in the Management Science Group at MIT Sloan School of Management, a principal research scientist at MIT’s Initiative on the Digital Economy (IDE), and a Digital Fellow at Stanford’s Digital Economy Lab.

Leadership 91

Leadership Ethics Education Technology 91

Maxim Behar

FEBRUARY 1, 2024

And this is the same with artificial intelligence today, 2023. First of all, it's corporate. From that point of view, we decided with Kristina to write a book. The book is called “The Power of Trust”. And of course, Mary Beth also is participating in the book. If we do this transparently, then it's absolutely easy.

Ethics 59

Ethics How To Course Interviews 59

Stern + Associates

FEBRUARY 1, 2024

A practitioner and corporate advisor on brand strategy, customer experience and inclusive leadership, she was a senior lecturer in the Management Science Group at MIT Sloan School of Management, a principal research scientist at MIT’s Initiative on the Digital Economy (IDE), and a Digital Fellow at Stanford’s Digital Economy Lab.

Leadership 109

Leadership Ethics Education Technology 109

Doctor Spin

NOVEMBER 5, 2023

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. The idea of a considerable time displacement between when the signal is sent and received is not novel; many books are read even millennia after they were first created. 2023, April 13). 2023, April 13).

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Wikipedia eBook Advertising Advertising 52

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Image credit: Pexels.

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B2B Marketing Survey Software 124

Sword and the Script

NOVEMBER 29, 2022

” I’ve read all his books. Even had a chance to review a book he co-wrote at the request of his co-author (who I admire and think is a genuine content marketing genius). This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. Click To Tweet.

Content Marketing 131

Content Marketing B2B Marketing eBook 131

PRSay

FEBRUARY 14, 2024

Regardless of your religion, “our books and faith are based on stories, parables. And then in 2023, the president issued a second executive order, specifically on racial equity in the federal government,” Blackwell said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.”

Communications 157

Communications Storytelling Government Community 157

PRSay

FEBRUARY 12, 2024

Regardless of your religion, “our books and faith are based on stories, parables. And then in 2023, the president issued a second executive order, specifically on racial equity in the federal government,” Blackwell said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.”

Communications 88

Communications Storytelling Government Community 88

Maxim Behar

NOVEMBER 15, 2023

And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. There's no way currently in 2023 you can do something and try to lie. Ina Stoeva, Mr. Behar, you are the author of several books, but one of them is very different “Seychelles Recipes and more about Paradise on Earth".

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. Speaking of which, I have a book called “Generation F”.I One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book.

Comparison 52

Comparison Newspapers Course Policies 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Then it became all digitized and computers.

Ethics 83

Ethics Publicity Guidelines Technology 83

Doctor Spin

NOVEMBER 25, 2023

2023, November 13). link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. 2023, November 10). 2023, November 13). 2023, November 10). 1 Edward Bernays.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Stern + Associates

DECEMBER 6, 2022

To help navigate the unprecedented economic challenges and uncertainty of our time, discover below the world’s top researchers, practitioners and advisors who can help your organization adapt and set a clear path toward growth in 2023. Nicholas Bloom: Businesses Must Be Prepared for Economic Uncertainty.

Energy 62

Energy Government Policies Leadership 62

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. Bestselling book author, cancel culture researcher. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

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Reputation Advertising Advertising Crisis 52