PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers. Trust but verify.

Analysis 151

Analysis Tools Software SMB 151

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I’m now the CEO of B2 Communications.

Report 91

Report How To Ethics Nonprofit 91

PR in High Definition

FEBRUARY 23, 2024

The strikes began on 14 July 2023 as the actors’ union and AMPTP (the representative body for film and television studios) could not settle on a new contract. The ethical use of AI is a growing concern for both the public and industry leaders. Different industries should use this moment to foster cross-sector collaboration.

Ethics 62

Ethics Television Film Technology 62

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

OCTOBER 5, 2023

“It is both the right thing to do, and I think, in 2023-2024, it is a business imperative.” Sometimes, being ethical means losing clients. When trying to please and retain clients, adhering to ethical practices “can create some sticky business situations,” Jacobs said. But it’s so important to hold to those ethical practices.

Leadership 73

Leadership Ethics Energy LinkedIn 73

Konnect Agency

APRIL 20, 2023

billion in 2023. Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. The industry is projected to be worth $21.1 Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

Communications 73

Communications Guidelines Technology Tools 73

Wadds Inc.

OCTOBER 12, 2023

Impact of AI on skills and time-based work A recent study - Humans Needed More Than Ever (2023) - published by the CIPR reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. The destruction of time-based work is almost inevitable.

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

JANUARY 31, 2024

Regulatory Compliance: Tech PR can communicate a startup’s commitment to regulatory compliance and ethical practices. For example, in December of 2023, the SEC implemented new cybersecurity disclosure rules that impact public and private companies alike. FAQ What is a Tech PR Agency? Do tech companies need PR?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. With the right strategies and ethical considerations, businesses will harness the full potential of AI to drive growth, innovation, and sustainable success in an increasingly AI-driven world.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JULY 26, 2023

I worked at the biggest PR & commercial agency in the world "Denso". Then I wrote Bulgaria's first Standard for Business Ethics. To this day, that continues to be the case, what Bulgaria really needs now in 2023. Being in Yokohama, it impresses me that you are trained in Japanese style of management. Please tell us more.

Training 52

Training Newspapers Meeting Hotels 52

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Writing 198

Writing Communications Marketing B2B 198