PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Will 2023 bring economic rebound, or recession?

Trends 124

Trends Pitching Twitter Nonprofit 124

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 105

B2B Marketing Survey Agency 105

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. One [law enforcement or government agency or spokesperson may say one thing, but then someone else contradicts that statement. He joined PRSA in 1994.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 113

Blogging Software B2B Survey 113

Agility PR Solutions

JUNE 30, 2023

Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. appeared first on Agility PR Solutions.

Agency 78

Agency Industry Report Communications 78

5W PR

MARCH 25, 2024

It was also named Agency of the Year at the 2023 American Business Awards®. The Manifest has named us as one of the most-reviewed TikTok Marketing Agencies in New York and we are beyond excited to share this with all of you. We are thrilled to be part of your next project.

Agency 88

Agency Marketing Advertising Advertising 88

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

Steve Barrett on PR

FEBRUARY 23, 2024

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 115

Travel Agency Financial Company 115

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 105

Media Relations Media Storytelling Report 105

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

Trends 110

Trends Marketing Survey Resources 110

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. If you need help charting your communications strategy for 2023, we’d love to hear from you at contact@shiftcomm.com. Changeable. Temperamental.

Strategy 78

Strategy Communications Leadership Employee 78

Agility PR Solutions

DECEMBER 7, 2023

As temperatures began to drop across most of the country, Bulldog’s traffic kept heating up, with November turning out to be the best month of 2023 (thank you all!).

Agency 110

Agency Publicity 110

Prohibition

FEBRUARY 15, 2023

So here it is, our 2023 consumer PR agency show reel: 2023 has already been a pretty exciting one for team PPR as our creative team have been busy working on multiple video projects for household names, bringing social media campaigns to life and even print and digital designs.

B2C 62

B2C Creativity Energy Print 62

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. I would tell myself to start at a PR agency and spend at least three to five years there. Following her Oct. It was my second job out of college.

Creativity 77

Creativity Writing Agency Internal 77

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. Most (75%) also don’t offer AI training.

Report 182

Report Policies Survey Ethics 182

5W PR

JANUARY 11, 2024

link] Celebrity Drama & News Taylor Swift announced as 2023 TIME person of the year. Selling Sunset – Selling Sunset follows the LA’s most successful realtors who all work at the #1 agency in the Hollywood Hills and the Sunset Strip. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Trends Hotels Viral 78

Agility PR Solutions

DECEMBER 13, 2022

New research from brand experience firm Agency EA explores the anticipated impact and trends […]. The post 2023 state of experiential marketing study forecasts industry trends for the year ahead appeared first on Agility PR Solutions.

Study 86

Study Trends Industry B2C 86

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

Resources 77

Resources Energy Small Business Corporate 77

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

Steve Barrett on PR

APRIL 30, 2023

Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.

Report 102

Report Agency Blogging 102

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 is an annual list of the fastest-growing private companies.

Communications 156

Communications Enterprise Sports Technology 156

5W PR

JULY 13, 2023

Cause-Related Food Options The Summer Fancy Food Show 2023 concluded with a generous donation of over 94,000 pounds of specialty food to City Harvest. The post The Top Trends We Saw at Fancy Foods Show 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

FEBRUARY 6, 2023

The post Cannabis/CBD Trends to Watch in 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Different social media platforms have specific rules regarding the marketing of cannabis products, and close attention should be paid to those rules while creating content for those platforms.

Trends 88

Trends Consumer Industry Marketing 88

Agility PR Solutions

MAY 7, 2023

In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner with to help them meet this as-yet-elusive goal as buyer priorities shift, according (..)

B2B 78

B2B Meeting Agency Brand 78

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.

Transportation 59

Transportation Film Television Education 59

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

NewsWhip

SEPTEMBER 28, 2023

That has continued in 2023, as Mundo Deportivo (18.6M) and Marca (17.8M) top the rankings. Mediaset (16.6M) and La Stampa (7.4M) continued their momentum from 2022 and are still solid options in the Italian news sphere, while new sites like Ansa , one of the top ranking news agencies in the world, made their debut (7.7M).

Facebook 78

Facebook Sports Newspapers Television 78

5W PR

OCTOBER 11, 2023

The post 4 Trends We Saw at Natural Products Expo East 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Their solution involves biodegradable and compostable paper cups with built-in tea infusers, reducing waste and offering a sustainable tea-drinking experience.

Trends 78

Trends Consumer Retail System 78

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. If you haven’t done so yet, 2023 is the year to add another feather to your reputation cap with the hire of this essential member of your executive management team.

Reputation 78

Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

The Hoffman Agency

AUGUST 23, 2023

The post World Photography Day 2023: Framing Tech Stories appeared first on The Hoffman Agency. Recognizing photography’s ability to communicate complex concepts, humanize products and bring people to the fore is an important step in starting to elevate your tech communications approach.

Storytelling 69

Storytelling Internal International Pitching 69

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 183

Trends B2C Video Measurement 183