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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. The metaverse, Web 3.0,

Marketing 214
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Crenshaw Communications Reports Record Growth for 2021

ImPRessions - Crenshaw Communications

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Crenshaw Communications Reports Record Growth for 2021.

Report 156
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128
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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. See below for the template, and this link to a post about Gartner’s Hype Cycle for Emerging Tech, 2022. A post on McKinsey & Co.’s

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Why Women are Walking Away from Their Companies – And How to Get Them Back

Stern + Associates

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been.

Company 62
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A Primer on Cryptocurrency, NFT and Web3 Courtesy of the Associated Press

PRSay

As of early 2022, bitcoin was the most popular cryptocurrency. The theory’s proponents consider Web3 the natural successor to the current internet of interactive websites and services, sometimes called “Web 2.0.”. As of early 2022, Web3 remains a distant vision. Do not use the term Web3 without explanation.

Banking 177
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

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