Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. in an open-ended follow-up question. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. For example, if you live in Birmingham, Ala.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

PRSay

DECEMBER 28, 2021

Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Know how to measure the success of your campaign. Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. Work within your limits.

Marketing 210

Marketing Apparel Data Software 210