Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Advertising has taken over. That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. So, maybe it does make sense to de-prioritize engagements for 2022 given all this, right?

Social Media 169

Social Media Twitter Employee Trends 169

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! I definitely have more thoughts on the skills the social media pro of 2022 should have. Super confused right off the bat. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

Social Media 62

Social Media Trends Media Instagram 62

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. To live stream effectively, consider the following.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1.

Marketing 210

Marketing Apparel Data Software 210

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. link] — Elon Musk (@elonmusk) April 9, 2022. link] — Elon Musk (@elonmusk) April 9, 2022. So, here are possible communications and marketing impact points we’re watching. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

SEPTEMBER 21, 2022

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below! This will be an interesting one for e-commerce brands as the trend evolves. September 2022 PR and Social Media Campaigns Round Up.

Instagram 62

Instagram Social Media Media Trends 62

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Tap into trends to inform PR proposals . This means the content is more likely to resonate better with media, as it’s on trend. Top 5 luxury PR campaigns from 2022 so far .

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! Take a look at our round-up below!

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter Media 62

Prohibition

AUGUST 19, 2022

According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. The purpose of the podcast is that there is something out there for everyone – which is what makes it a brilliant tool for marketers across a range of sectors and industries. Why are podcast good for marketers?

Television 62

Television Advertising Advertising Instagram 62

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. This compares to 13% growth of total ARR in Q1 2022.

Survey 146

Survey Software B2B Pitching 146

Critical Mention

NOVEMBER 20, 2020

Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with.

Tourism 157

Tourism YouTube Radio Social Media 157

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”

Publicity 85

Publicity Survey Enterprise Pitching 85

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Most are easily found by Googling “Publication Name editorial calendar year” so Forbes editorial calendar 2022. What does all this have to do with an editorial calendar?

How To 130

How To Pitching YouTube Advertising 130

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 82

Crisis Management Crisis Advertising Advertising 82

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 122

Communications Crisis Internal International 122

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52