Stephen Waddington

JULY 14, 2021

From creative treatment through scripting, the act of producing a story to inspire response has the potential to reinforce stereotypes and, however unwittingly, inequalities. The consultation was distilled into our IDS ethical content guidelines 2021. And this is where our profession can make a difference.

Guidelines 171

Guidelines Ethics Study Community 171

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 108

Government Technology Policies Ethics 108

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune.

Communications 164

Communications Trends Nonprofit Radio 164

Maxim Behar

JANUARY 1, 2022

What does a good creative message mean from the point of view of your business? In our business, PR creativity is everything. We tried to be correct and creative. In what type of communications did you predominantly invest? Readers know that this is a sponsored content, a way for the client to send important messages to them.

Creativity 52

Creativity Ethics Instagram Social Media 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 128

Software Pitching Ethics Privacy 128

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Social Media 62

Social Media Trends Consumer Video 62

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Lead by example. Best Wishes,

Meeting 96

Meeting Course Guidelines Education 96

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 52

Financial Conference Agency Resources 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. I wonder what 2021 will bring. If you are in the area (or know folk who are), I hope you will pass it along. Just as Jonathan did.

Data 106

Data Analytics Privacy Ethics 106

Doctor Spin

JANUARY 5, 2021

PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. “You can’t use up creativity. .” “You can’t use up creativity. Or a quote about business, writing, or creativity that relates to public relations as well?

Print 52

Print Writing Creativity Ethics 52

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. How will the communication market develop in 2021?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124