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What PR Pros Should Know about the Next Generation of Journalists

PRSay

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.”

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This Is Why You Need to Write Creative Content

PRSay

Our readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication. People are more likely to believe information if it’s presented as an anecdote than if it’s presented as a number, according to Peg Neuhauser’s Corporate Legends and Lore. Keeps attention.

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The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. And wishing you success and health in 2021. Thank you for reading!

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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Business Wire partnered up with Q4 to deliver press releases directly to “their investor relations website and corporate newsroom.”. Q4 aims to support ESG. SocialChorus closes on Dynamic Signal.

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Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Because it got harder to do, media relations is the one thing you should emphasize in late 2020 and into 2021.

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8 Hidden Press Release Distribution Channels You Need to Know

Newsfile

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022. And that doesn’t mean just one flight.