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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148
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Super Bowl Ads draw attention even before the big game

NewsWhip

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. million U.S. Let’s take a look.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162
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The Power of the Podcast

Prohibition

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. In 2021 the advertising spend on podcasts in the UK was £46m pounds. Statista ) Podcasters look for brands to collaborate with and promote to reach larger audiences, fund their studio time and pay their salaries. What is a podcast?

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In praise of the press release

Wadds Inc.

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. About Barbara Rozgonyi.