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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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These were the top technology publishers in 2020

NewsWhip

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste.

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How Long Should Your Online Paragraphs Be?

PRSay

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Another reason for super-short online paragraphs: Web visitors lean to the left. Copyright © 2020 Ann Wylie. Remember the rule of twos.

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These were the top technology publishers in 2020

NewsWhip

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste.

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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Meltwater growth. “In

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Anyone with a smartphone can shoot images and video.

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