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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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These were the top technology publishers in 2020

NewsWhip

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. .

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13 stories about the future of news

Stephen Waddington

The Reuters Institute Digital News Report 2020 is a challenging read. Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.

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These were the top technology publishers in 2020

NewsWhip

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. .

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Yet Indian-language content on the web is limited. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. .

Mobile 156
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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It has pivoted to record stories about the crisis and provide web services. It’s led to a saturation and brands struggling to cut through.

Brand 157
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Our local BBC news programme and even the national idents are based on clips from social media. Anyone with a smartphone can shoot images and video.

Crisis 151