Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more. The Wall Street Journal 80%. TechCrunch 85%. BuzzFeed 57%.

Study 170

Study Communications Survey Pitching 170

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population.

Pitching 191

Pitching Survey Report Social Media 191

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day.

Radio 197

Radio Tools Journalism Interviews 197

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. A strong brand should offer something that distinguishes it from competitors. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning.

Writing 194

Writing Communications Marketing B2B 194

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. A human element can always capture the interest of a reader and make the content more relatable. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

JANUARY 24, 2022

How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. Automoblog came along in 2014 and AutoVision News in early 2020.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

Content Marketing 91

Content Marketing Marketing Analysis Survey 91

Bianchi Biz Blog

JANUARY 25, 2021

As the long, challenging year of 2020 recedes in our rearview mirror, I’m focusing on changes in automotive mobility use as we acclimatize to new work, study, and shopping habits, locations, and policies. How long have you been in journalism, and how did you get started? Top 11 Meet the Media Profiles of 2020.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

JUNE 16, 2020

That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. It’s not promoting a product, service or company – it has drama, emotion, tension – it’s relatable.” Long-form journalism.” Making complex issues relatable.” Making things relatable to the audience.”

Storytelling 132

Storytelling Communications Survey Case Study 132

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. How long have you been in journalism and how did you get started? I joined The Detroit News in April 2020. I worked there for about 4.5

Meeting 95

Meeting Report Automotive Real Estate 95

Sword and the Script

NOVEMBER 7, 2023

Muck Rack has always taken a different approach to compiling media lists. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. That’s basically adding about one-third more possible relevant contacts to your list.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 5, 2020

PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.”

Pitching 85

Pitching Survey System Technology 85