Remove 2019 Remove Journalism Remove Pitching
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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. dropped by 23% between 2008 and 2019. In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. As a fan of journalism, I’m all for paywalls.

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PR and Technology 2019 Trends

Solo PR Pro

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

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How These Reporters See the Media Landscape Changing

PRSay

For a lot of PR people, a big part of their job is pitching their clients as subject matter and thought leaders — I would encourage them to try and apply a higher bar for anything COVID-related. Journalists are constantly inundated with hundreds of pitches every day, so what’s a good way to make sure that your pitch gets noticed?

Report 205
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true.

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Overcoming the Terror of Impromptu Public Speaking

PRSay

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 134
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 168
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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).