PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 115) “Advertising.”. 57) “Change consultant.”.

Employee 148

Employee Print Writing Survey 148

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more?

Tourism 52

Tourism Hotels Brand Branding 52

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. “As It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

Internal 63

Internal International Data Media 63

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”.

Survey 91

Survey Journalism Study Pitching 91

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. The findings put some data around the trends in the PR community and the report is embedded nearby. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Read more: What do Public Relations Salary Ranges Look Like in 2019? It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. How does that work? What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JULY 9, 2019

Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m.

Study 92

Study Marketing Data Analysis 92

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. There are some interesting innovative media models seeking to reverse the trend. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. Survey data from Mediakix shows that in 2019, 80% of marketers found influencer marketing effective and nearly two-thirds increased their overall budgets. The post 2020 Social Media Trends appeared first on Konnect Agency.

Social Media 87

Social Media Trends Media Instagram 87

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. _Amazon is an advertising company. Here is the latest iteration. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. Goals are data-driven, and outcomes must be measurable, so PR pros need quantitative skills. It’s also far more immersive than some may think.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 91

Social Media Marketing Media Creativity 91

Maxim Behar

MARCH 11, 2021

Rationally, these people want to be vaccinated and this is undoubtedly a global and historical trend. Host: However, some restrictive measures will have to be observed upon arrival on the island. As a benefit, it is one of the two opened for visitors’ locations without any requirements and measures, as it is also in Mexico.

Tourism 52

Tourism Government Hotels Travel 52

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. We’ve been seeing this trend for a few decades now. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Marketing predictions. Time to focus on blocking and tackling.

Marketing 168

Marketing Employee Content Marketing Training 168