PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? This may seem like an obvious thing to point out, but with the increasing importance of online content over print, not just for social amplification but also for SEO and long tail impact, does your PR data include a log of the URL itself?

Data 120

Data Measurement Examples Tools 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018. Give our services a try.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. So, for 2018, take it down a notch and slow it down to make sure you’re offering what your consumers want, how they want it and when, and resonating with their needs.

Print 48

Print Consumer Conference Video 48

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Revisit your SEO strategy. In the hustle to deliver content on a weekly or even daily basis, it is easy to skip some SEO steps. More Than Just Subscribers: Transform Your Marketing Program for 2018. This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ).

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2018: 20 Insightful PR and Marketing Predictions for 2018. David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency. “I think you’re going to see an awful lot of disturbance in the Force.” ” What will change for individual users. “We’ve

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A And what are we actually talking about when we use the word ‘storytelling?’”. e) The Best Time & Day to Send a Press Release [Updated for 2020] via Prowly and Rafal Salak. “We

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. ” What’s happening in public relations is happening right now in independent journalism.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Where to start: Seth Godin - This Is Marketing, Nov.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. A 30-second spot cost $5.25

Marketing 78

Marketing Publicity Survey Study 78

Flatiron Communications

FEBRUARY 2, 2019

Robin Roberts _The Wall Street Journal. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q19) What factors pose the greatest threat to production of quality journalism in 2019? Q24) Which corporate executive suffered the greatest loss in reputation in 2018?

Media 41

Media Public Affairs Journalism Retail 41

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let’s use setting goals and KPIs for now. “I

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115