PRSay

FEBRUARY 1, 2018

“An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Give our services a try.

Corporate 74

Corporate Communications Survey Employee 74

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Walmart hired an agency named Omelet to help with its production–outsourcing your entire podcast is a viable option. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. But it’s time to add, update, and amplify for the 2018 season. Consider a PR agency. They may even face multiple job offers. So, how to find the perfect first PR job?

How To 189

How To Nonprofit Privacy Interviews 189

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 120

Survey Communications Ethics Measurement 120

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. At the same time, many organizations have expressed concern about the rules.

Report 78

Report Company Publicity Banking 78

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Major Corporations. Corporations: 0.05%. Methodology. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Stephen Waddington

APRIL 3, 2019

At a senior level a gap exists is areas such as research, evaluation and measurement; corporate governance; and people management. Average salaries amongst full-time employees grew by almost £1,500 to £53,044 per year in 2018. Research agency Chalkstream surveyed 1,503 respondents in November and December 2018.

Writing 84

Writing Survey Government Media Relations 84

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. 5) Feedback and measurement. 3) Messaging. You can subscribe here.

Software 98

Software Comparison Measurement Content Marketing 98

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 104

Media Pitching Trends Resources 104

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The measure of “best” in this case is unique page views. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

Pitching 89

Pitching Report Software Survey 89

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. req.) – by BMV a digital agency in Boston. Blogs, including independent and corporate blogs, can be credible. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. 1) Earned and branded media drive awareness and trust in B2B.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. ” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018? It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 9, 2019

2018: $95,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. For example, we know the sample size in 2018 was 1,053. This year, we know the 2018 sample has changed but don’t know to what degree it has changed.

Publicity 93

Publicity Survey Comparison Report 93

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years.

Report 85

Report Analysis Financial Reputation 85