PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 5) The CMO role in the 4Ps may be changing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

PR 20/20

DECEMBER 29, 2016

To get found by the right consumer, brands must first understand target buyers, what problems they need to solve and where they are more than likely searching for answers. A simple way to do this is to encourage employees to act as brand ambassadors. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 51

Small Business Social Media Employee Tools 51

PR 20/20

NOVEMBER 15, 2016

To get found by the right consumer, brands must first understand target buyers, what problems they need to solve and where they are more than likely searching for answers. A simple way to do this is to encourage employees to act as brand ambassadors. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 40

Small Business Social Media Media Employee 40

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 64

Internal International Data Media 64

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Solo PR: How do you measure its success? . Watching them like a post or comment on a fun piece of video is how we are measuring our success at the end of the day.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. AI loss of luster “Two-fold: AI fatigue is real.

Writing 194

Writing Communications Marketing B2B 194

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. It is called the hub and spoke approach and it is still in operation today.

Blogging 28

Blogging Marketing Web Twitter 28

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. And here we go…here are the benchmarks from 2017. 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. 19) Employees have huge impact on social sharing. PR and media relations statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. It was a perfect storm of marketing.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Konnect Agency

MAY 15, 2020

in November 2017. These young consumers are future decision-makers and spenders, making it imperative that brands develop relationships with these users to build a community of future brand loyal advocates. Firstly, who is your target consumer and what is the best way to connect with them on this platform? According to the U.S.-

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Sales is driven and measured by one metric, closed business – revenue. Gartner: Evaluating My 2017 Fearless Sales and Marketing Predictions via Todd Berkowitz. .’” – Tom Pick | Webbiquity.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Contently - Strategy

MAY 20, 2019

Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. Patagonia (@patagonia) December 4, 2017.

Marketing 111

Marketing Guidelines Video Brand 111

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Action: Read widely and consume a variety of media. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164