Cision

APRIL 11, 2016

Don’t take my word for it, check this out: While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down. In 1983, the DynaTAC 8000X cell phone cost a little shy of $10K (in 2016 dollars). The iPhone 6S runs a cool $649 new. Pretty pricey, right?

Pinterest 120

Pinterest Facebook Resources Twitter 120

PR 20/20

AUGUST 8, 2017

Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. These high performers rate cost of customer acquisition (COCA) 1.4 times all others.

Software 47

Software Tools Internal International 47

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016. It’s a place to experiment with ideas.

Content Marketing 104

Content Marketing B2B Marketing Survey 104

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. The longer the document, the less accurate the sentiment.”. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

AUGUST 24, 2016

Consider three seemingly unrelated news events from July 2016. Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI. This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52