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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

Deirdre Breakenridge

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

“ We started using it at the 2016 press conference at Target Field –and, it really took off. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. So, I came up with “ # TOJO 17.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

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Behind the Headlines With Alan Caldwell

Cision

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. Download our new report – Cision’s 2016 Global Social Journalism Study – today.