MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Participate in community events. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. Create a loyalty program that rewards customers for referrals. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. They yearn for community. Make it count.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 12) Use it as a basis for a white paper. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. It would be prohibitively difficult, as of late 2016, to code a system to write this article—and you would need a data set from which to translate numbers into words.

Content Marketing 40

Content Marketing Marketing System Technology 40

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

FEBRUARY 21, 2017

Despite all the attention, as a business community, we still seem to struggle with getting this right. In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI. Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL.

Marketing 64

Marketing System Data Tools 64