Sword and the Script

APRIL 4, 2017

Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. Blog post: 44%. Webinars: 32%.

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B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

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Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 10) Create an infographic based on key points. 12) Use it as a basis for a white paper.

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B2B Infographics Interviews eBook 60